Research in Marketing. Marketing, almost by definition, is an applied field of inquiry. Moreover, it is boundary spanning in that it interfaces with almost every aspect of the firm. Consequently, research in marketing should be broad in nature and strive to yield insights that potentially help us better understand the consequences of marketing actions and [...]

Continue reading...

How academics can make extra money? Need extra money? This paper analyses how UK academics can make extra money from their expertise, other than through earning their salary. Using statistics f rom the success rate and likely remuneration from recent examples, four options are discussed: licensing their intellectual property through their institution’s technology transfer office, owning [...]

Continue reading...

Ways to Build a Marketing Plan Marketing Plan - Know Your Target Market Clearly define the customers who are most likely to buy your product or service— their ages, gender, geographic location, likes and dislikes. The more you are able to define your target market, the easier it will be to find and convince them you [...]

Continue reading...

Make Money Online Can you make money on the Web? ”Yes and no,” says consultant Dan Meriwether, author of The Macintosh Web BrowserKit “It depends on how you define ‘making money.’ ” Most companies, says Meriwether, are not on the Web to increase revenues but rather to decrease costs by using the Internet for distribution, information dissemination and [...]

Continue reading...

Prior research of new business names suggests that communication between firm and consumer is facilitated if the object of communication is appropriately named. A basic marketing text (Elling, 1969) states “…[a new brand name was desired] that had approximately the same semantic characteristics as major competing products…Isince] …the customer may have a preconceived idea or [...]

Continue reading...

Sample marketing plan mining area of the North West Province, South Africa Analyses the lessons thisholds for business support programmes. Two main arguments are advanced. The firstis that the region’s heavy dependence on the mining industry has prevented manufacturing businesses from developing appropriate sample marketing plan. Literature on the topicsuggests that businesses with such plans [...]

Continue reading...

online finance degree In the next sections, a framework is presented showing how international focus is given to a core MBA online finance degree program. A framework is presented as two-dimensional table – rows represent core MBA courses and columns represent the international factors. Intersection of rows and columns represents a ceil. Each cell is [...]

Continue reading...

Setting Marketing Objectives Objectives represent what we want to achieve, and strategies show the way for achieving them. A tourism marketing objective requires establishing a balance between tourism products and their markets. The analysis of weaknesses and opportunities related to cultural and historical development of tourism in Prahova County leads to a clear set of objectives designed primarily [...]

Continue reading...

Marketing Plan Abstract  In the tourism product development policy of Prahova, one important aspect is organizing  tours onthematic routes such as the Wine Road, Voivodes’ Road, Fruit Road. To this end, this paper proposes developing a marketing plan to promote natural, ethno-cultural, historical and wine tourist sights of thelocalities situated on the “Wine Road”. By implementing [...]

Continue reading...

Marketing the Collection Book trailers are a great way to marketyour collection. You can create your own for free usingAnimoto for Education (http://animoto.com/education) or Animotofor a Cause (http://animoto.com/cause), depending on your type oflibrary. Both allow you to uploadimages, videos and music, and add textto create dynamic book trailers.l YouTube is also a great resource forfinding [...]

Continue reading...