Why Apple's Oscar Ad Won't Go Viral
This item was filled under [ Marketing - Advertising ]
E-mail License Print Comment RSS Focus on TV, Aversion to Social Media, Stalls Web Viewing by Michael Learmonth Published: March 09, 2010 NEW YORK (AdAge.com) — Apple went big on TV for the new iPad with multiple spots during the Oscars telecast, but don’t expect “Meet iPad” to do huge numbers on the web. custom_html> [...]
