Marketing the Collection Book trailers are a great way to marketyour collection. You can create your own for free usingAnimoto for Education (http://animoto.com/education) or Animotofor a Cause (http://animoto.com/cause), depending on your type oflibrary. Both allow you to uploadimages, videos and music, and add textto create dynamic book trailers.l YouTube is also a great resource forfinding [...]

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Creating the Foundation I’m only going to discuss online marketing of library services to teens here, but thesame would go for print marketing. If teensdon’t use your library teen space thenposting fliers for upcoming events therewould be counterproductive.The first thing any librarian needs todo when she decides to ramp up her marketing to teens is [...]

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I’’m pretty lucky as far as teen librariansgo. The library I work at is right nextto the only high school in town. I getbetween twenty and forty teens in thebuilding every afternoon, and when I runa program I get between fifteen andtwenty-five teens. That being said, I rarelysee these teens so much as glance at [...]

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Kim Johnston, VP of marketing for consumer and enterprise at Parallels, and Lynda Maybury, senior director of online marketing at Parallels, delivering their presentation at Parallels Summit 2010. Click here to RSVP to WHIR Events:Houston – February 18, 2010New York City – March 25, 2010Chicago – April 22, 2010 Five Most recent Posts News: Carpathia [...]

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Internet marketing has become a necessity to ensure that your online business is a success. Before the advent of the Internet, people had to rely on conventional marketing strategies, which did not have as much of a reach as online marketing. Today however, this trend has changed, and Internet marketing has revolutionized online businesses. now, [...]

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